Brand Story

Ella grew up in an immigrant family. Her mother was a seamstress who worked all day and all night. When she was a child, under her mother's workbench, she was fascinated by how small pieces of fabric could be skillfully pieced together to form magnificent clothes. She also witnessed that tiny things contained tremendous energy. This profound memory of the "beauty of reassembling fragments" planted the seed.

 

After reaching adulthood, she entered the financial industry, but felt a profound sense of emptiness in her soul. During a trip, she witnessed artisans transforming ordinary metals into beautiful jewelry, and her childhood memories suddenly came back to life - the true value lies in creation, not calculation. She decided to resign and, with the respect she inherited from her mother for "fragments", ventured into the jewelry industry in Europe and America. Cross-border entrepreneurship comes with challenges like thorns: supply chain, cultural aesthetics, market barriers.

 

Ella regarded difficulties as a crucible, absorbing global craftsmanship, integrating Eastern and Western inspirations, and insisting on using recycled metals and traceable gemstones. She views each piece of work as a wearable art puzzle, paying tribute to the brilliant power of the transformation of ordinary fragments. AYMEIR becomes a symbol of global women expressing their unique brilliance. It says: No matter where one starts, when courage, craftsmanship, and the belief in sustainability come together, the faint light will eventually converge into a starry sky. Piece Together Your Radiance.